Rab :: Rich for RAB

24. 12. 2012

The Radio Calendar

Year in and year out there are things you can predict. There will be Christmas, there will be national holidays, school terms will start. But often even obvious events catch us by surprise. We realize “Valentine’s Day is only a month away and we don’t ...

10. 12. 2012

New Ideas for Your Station

I work with a lot of stations in the course of the year and when I look back I find ideas in one region that I can share with stations in another. Here are a few ideas I have picked up during the past few years ...

24. 11. 2012

Fish Where the Fish Are

I’m from Alaska where fishing is a major part of our economy. Fishermen have a saying “Fish where the fish are.” There’s a lesson here for radio program directors. You need to know when your target listener is listening to the radio or when your listener ...

20. 10. 2012

Selling Radio Packages

Selling radio advertising is harder than selling refrigerators. You can see a refrigerator, you can open the door and watch the light go on, you can take a beer from a refrigerator and it’s cold. You know immediately how a refrigerator helps you ...

20. 09. 2012

Radio, Revolutionary Stealth

In 1954 the experts said TV had replaced radio. Video killed the Radio Star. TV was king. Radio stations in the US sold at a fraction of their value until a series of entrepreneurs, living far away from the recognized cultural centers (innovation often ...

14. 07. 2012

Salesmanship Begins When the Customer Says No

A few years ago I sent a letter to an Armenian station answering a question and realized that the answer to the question may help everyone. The question was common. After airing ads for one month advertisers are not willing to continue. This is not ...